“The Final Word” marks the turning point of the Royal College of Art’s “Communication of Art and Design” department under the leadership of Neville Brody, the new head of program. Rather than producing another conventional catalogue of graduate’s work, we decided to approach design through creatively engaging artists, designers, illustrators, RCA alumni, and tutors. We began by inviting selected practitioners to respond to a brief: to approach three topical questions in contemporary art and design through a variety of media.
The catalogue’s form and content is based upon the three initial questions: a continuous flow that extends across three books. By broadening and deepening the catalogue’s content, the discussion extended beyond the department.